We help local people to establish responsible tourism services in order to:
- Reduce poverty by creating job opportunities for the local people in terms of homestays, trekkings, motorbike tours etc.
- Give them a long-term sustainable vision for continuing their work
- Provide a working example for other tourism providers around the world
- Preserve traditional cultural values so that local farmers do not need to give up their farming work to join groups of street vendor sellers like in some famous places. This damages the image of Vietnamese people and Vietnam in the eyes of international friends.